Cosmo Map
What narratives exist around your brand, topic or category? What is the cultural potential of each one? Where are the tensions, and where is there room to enter?
Your next strategic decision is already being written.
In the conversations happening
inside and outside your company —
even when you’re not part of them.
Narrative Intelligence
See what Nestlé discovered
Nestlé wanted to understand fatherhood in Brazil. Cosmo analyzed 65,514 Twitter posts, 6,517 news articles and 533 YouTube videos — the equivalent of 23 Bibles — and delivered an unprecedented map in 10 days.
What emerged first: Suffering. Conflict. Absence. Expressions of conflict in father-child relationships were 4x more prevalent than expressions of care and presence.
What emerged next — and changed everything: Fathers in the kitchen. Fathers using humor with their children. Fathers reinventing their own role. And one finding no one expected: food appeared 10x more often than sports as a space for connection between fathers and children.
“If fatherhood is the gateway to a new masculinity, could the kitchen be men’s gateway into the home?”
For a food company, this isn’t just an insight. It’s an entire strategic territory waiting to be claimed.
View the map
Cosmo transforms millions of spontaneous texts into maps of narratives and emerging cultural signals — and uses a proprietary metric to guide those who want to move first.
What is Cosmo?
Cosmo reveals
what lies outside
the hypothesis.
Every strategy starts with an assumption. Cosmo reveals what lies outside it by reading what people say when no one is asking them a question.
🡒 Three ways to do it
Cosmo Lab
For those who don’t just want to understand the landscape, but want to find ways to move within it. We develop and test narratives within the map we uncover.
Cosmo Eco
The same intelligence applied to your internal data: open-ended NPS responses, employee surveys and interviews. Cosmo maps the narratives taking shape inside your organization, helping anticipate the initiatives they may lead to.
Cosmo has already operated across 9 countries and 5 languages. It anticipates market shifts, identifies opportunities before they become obvious, and aligns internal culture with external positioning — so that a company can truly be what it says it is.
Cultural Intelligence,
not monitoring
Social listening and monitoring tools were built to measure volume: what is circulating, what is generating engagement, what has already reached the mainstream. Cosmo was built to detect meaning: what is emerging and where culture is heading.
cosmo is not social listening
| Traditional monitoring | Cosmo |
|---|---|
| Measures volume and mentions | Detects meaning and real potential |
| Shows what is already mainstream | Identifies what is emerging |
| Looks at the recent past | Signals where culture is heading |
| Focuses on engagement | Focuses on cultural transformation |
When to use Cosmo
When you need to find out whether you’re asking the right question.
To challenge the assumptions guiding decisions around brand, innovation, strategy or growth.
Cosmo delivers: the narratives reshaping your category, the questions that have lost relevance, and where emerging opportunities are taking shape.
When you need to spot a shift before it becomes a problem.
For institutional, reputational and regulatory decisions, or situations involving high levels of public exposure.
Cosmo delivers: shifts in meaning, new ways the debate is being framed, and reputational risks before they become established.
When you need to reduce uncertainty before making a decision.
To validate a new product, campaign, positioning or market entry without relying solely on experience or intuition.
Cosmo delivers: the assumptions underpinning your decision and the extent to which they are supported by current narratives and cultural signals.
When you need to understand what is emerging inside your organization.
To analyze employee surveys, open-ended NPS responses, interviews, communities, internal channels or customer service conversations.
Cosmo delivers: tensions, misalignments and opportunities already taking shape in internal conversations.
More Cases
Brazil’s Dreams
73 million
characters of desire
Movimento Bora Sonhar wanted to understand what Brazilians dream about. Cosmo analyzed 104,081 texts — the equivalent of 20 Bibles — and came back with a portrait no one was expecting. Turnaround time: 15 days.
Explore the key findingsHow Brazilians
Express Love
1 million texts,
8 territories
Eight distinct narrative territories around what Brazilians feel when they talk about love — from dreams of marriage to new relationship configurations, longing and “rushed love.”
Explore the key findingsHow it works
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Briefing: defining the strategic question and scope — external narratives (Map), internal data (Eco), or both.
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Collection and analysis: millions of texts processed by the Cosmo platform in days, not months.
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Delivery: a narrative map and actionable hypotheses.
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Ongoing guidance: our senior team helps guide the decisions that come next. And for those who want to go beyond understanding the landscape, the Lab develops and tests narratives within the map delivered.
